Traditional Biscuits
Jacob's Family Favourites
When Irish people remember their childhood days, there is always one memory that remains unchanged - the trusted packet of Jacob's biscuits in the kitchen cupboard. This is particularly the case of the Jacob's plain, half coated and creams ranges, where quality, consistency and the very best baking traditions have been guaranteed to Irish consumers for over 100 years. These values and assurances remain at the forefront of the Jacob's traditional biscuit range to this day.
Range
View the complete Traditional Biscuits range here »
Jacob's Plain Biscuits
Jacob's plain biscuits remain a market leader, delivering superior quality and value using an age-old trusted Jacob's family recipe. Favourites within the range include:
Jacob's Chocolate Coated Biscuits
Quality Jacob's biscuits coated in layers of smooth milk chocolate make for the perfect treat at anytime of the day. Favourites within the range include:
So indulge your senses with the perfect blend of quality chocolate and Jacob's biscuit creations.
Jacob's Creams
Jacob's have been specialising in cream biscuits for generations and they remain as popular today. Smooth soft cream between two layers of Jacob's biscuits make this range the real cream lovers’ biscuit. Each product in the range is distinctive in its own right, with flavour, jam or cream additions making for a unique tasty treat. The range includes:
Advertising through the ages.
Traditional Biscuits range has enjoyed success on both TV and Radio with many memorable advertising campaigns. Click here to take a look at some great past campaigns »
When Irish people remember classic advertising moments in history, Jacob's is often the first brand they recall. And no more so than the memorable and much-loved 'Jacob's bakes the biscuit' television campaign of the 1980s. With its popular jingle and classic biscuit shots, the campaign highlighted the strong baking traditions and superior quality guarantee of the Jacob's family. To relive one of the classic moments in Irish television advertising, use the links below.
TV Advertising:
Innovation & Design
Innovation of the Traditional Biscuits range has been key to the success of the brand, and with it's success comes the responsibility to advance innovation in the category »
Jacob’s Cream Crackers Stay Fresh pack was a huge success for busy people who demanded both freshness and convenience on the go! This idea was so good we listened to consumers who asked us to do the same with our Chocolate Coated range... which gave rise to new Jacob's Stay Fresh Chocolate Digestive, Chocolate Goldgrain & Chocolate Polo
Our full Traditional Biscuit range has been redesigned to provide stronger branding across the range and enable a fresh new & contemporary look to our classic family favourites
Our new branding and packaging underpins these traditional values with a contemporary new look, ensuring Jacob's biscuits will continue to be enjoyed by generations for years to come.
The new Jacob's logo has a more dynamic shape, softer angles and lowercase lettering giving a friendlier face to the brand, while its increased depth & subtle highlights give a more premium feel. A sense of heritage is reinforced with the date stamp of 1851 which is included on all versions of the logo.
