Chef Sauces

The Chef brand has been a staple favourite in Irish households since 1921. There’s a homeliness about Chef, it’s part of the fabric of life, passed from generation to generation. Consumers have enjoyed Chef from their childhood and as adults continue to enjoy it with their own children.
What makes Chef different truly unique is the distinct taste that consumer have grown to love. The unique blend of spices used in Chef Ketchup & Brown Sauce gives Chef a spicy flavour. Today it’s this well loved taste that remains key for consumers, with Chef being the ultimate symbol of quality and tradition.

Over the years the Chef range has been expanded to include:

Chef Ketchup
Chef Brown Sauce
Chef Salad Cream
Chef BBQ Sauce
Chef Relish
Chef Beetroot
Chef Pickles
Chef Vinegar

Advertising through the ages.
Chef Sauces range has enjoyed success on both TV and Radio with many memorable advertising campaigns. Click here to take a look at some great past campaigns »

The Chef brand underwent a re-vamp in 2007 when new packaging went on shelf and new TV adverts were made. The ads were set in the Gaeltacht, a perfect setting for an Irish family favourite. The re-launch was very successful and was been well received by consumers. In March 2008, Chef were the main sponsors of the Des Bishop show In the Name of the Fada on RTE 1.