Mallows
Kimberley, Mikado and Coconut Creams are really true feats of biscuit engineering. They are perfect for sharing – and we know that everyone shares and enjoys them in many different ways. Sharing is good, but as we know, some people like munching them all themselves...
Try them out today and see for yourself! Enjoy.
Range
View the complete Mallows range here »
Kimberley
Jacob's Kimberley comprises of two circular ginger based biscuits that sandwich a thick layer of white creamy vanilla mallow doused in sugar. First launched by Jacob's in 1893, Kimberley remains a firm Irish favourite. The distinctive name was borne out of the Kipling African adventures. The importance of Jacob's Kimberley to Irish culture and the affection in which it is held cannot be underestimated and is reflected in its loving longevity in the Irish market place.
Mikado
Mikado dates back to 1888 and like Kimberley, Mikado is a combination of mallow and biscuit. However the flavour variants and design are characteristic of what is the most unique looking of the three biscuits in the mallow family. Mikado is created by inserting ten deposits of mallow atop a vanilla based biscuit with a strip of raspberry flavoured jam, all coated with a coconut sprinkle.
Coconut Creams
Coconut Creams, launched back in 1890 and originally spelt "Cocoanut Creams" is a unique biscuit with an identity of its own. Featuring two variants in a pack, pink and white, the base of the Coconut Creams is circular in shape and is decorated with a large deposit of mallow doused in coconut sprinkles.
All three Mallows products are unique and have their own individual character yet complete a much-loved family of brands.
Advertising through the ages.
Mallows range has enjoyed success on both TV and Radio with many memorable advertising campaigns. Click here to take a look at some great past campaigns »
To relive the classic Kimberley Mikado & Coconut Creams advertising campaigns, or access the most recent television campaign simply use the links below.
TV Advertising:
Did you know?
Interesting Mallows facts »
Innovation & Design
Innovation of the Mallows range has been key to the success of the brand, and with it's success comes the responsibility to advance innovation in the category »
The full range was redesigned in 2009. The latest design retains the key elements of the Kimberley, Mikado & Coconut Creams iconic packaging but provides a more lively and fun aspect to the brands. Each of the designs exaggerate the key elements that make these brands famous!
Kimberley gets across the ginger hit that you get from the delicious ginger infused biscuit and the combination of the sugar coating and soft white mallow centre. The Mikado design celebrates the unique jammy aspect to the soft crumbly biscuit topped with pink mallow & raspberry jam sprinkled with coconut. Coconut Creams playfully depicts the fun of the round mallow & coconut topped biscuits.
The new designs deliver impact on shelf for a fun, tasty range of biscuits for the marsh mallow & biscuit lovers amongst you!
Nutritional Information
OK, so we all know that Mallows is a delicious treat on the market today, but just how nutritious are they really?
Image Gallery
Take a trip down memory lane, view our classic Mallows packaging design material »
Take a trip down memory lane, view our classic Mallows packaging design material. Click images to enlarge.
