FigBar
Jacob’s Fig Rolls Bar is relaunched as Jacob’s FigBar
Innovation & Design
Innovation of the FigBar range has been key to the success of the brand, and with it's success comes the responsibility to advance innovation in the category »
At Jacob’s, we are continually trying to improve our products, so we recently tested our existing Fig Roll bar and asked our Fig consumer’s, how could we improve our current Fig Roll bar offering. You asked for a bigger, tastier bar, that more closely matched our Jacob’s Fig Roll, which is the nation’s favourite.
So that is what we have developed. We have improved our recipe so it tastes closer to our current fig roll, made the individual bars 23% bigger, reduced the pack size to 6 and put them in a convenient handy box. But best of all, we reduced the retail selling price to €2.49. So enjoy, we love our new Fig Bars and we hope you do too!
Now available nationwide.