Fig Rolls
Fig Rolls are one of Ireland best known biscuits, just ask anyone and they will tell you of the unique combination of succulent fig wrapped in our special recipe biscuit. -perfect for that healthier snack.
Advertising through the ages.
Fig Rolls range has enjoyed success on both TV and Radio with many memorable advertising campaigns. Click here to take a look at some great past campaigns »
"What’s the story Buds!! “
Check out the new Jacob's Taste Buds! They are hitting the nation’s airwaves, TV and PC screens. You might even see them on the streets in the near future (Which is strange considering they are taste buds!) They love to get FIGGI with it and will be attempting to tantalise your senses by showing how much your taste buds crave the delicious figgilicious figs!
Taste Buds love Jacob's Figrolls so much. They crave the FIGGI goodness, they fondle the Figgilicious Figgs, they yearn for the sumptuous pastry wrapped around the tasty Figg. They are waiting, wanting, needing the biscuity bits, the Figgilicious snack that is Jacob's Figrolls……….. Your Taste Buds want them so give em one!
TV Advertising:
Radio Advertising:
Fig Rolls Taste Buds Radio Ad 1
Did you know?
Interesting Fig Rolls facts »
Four Jacobs Fig Rolls biscuits are consumed every second in Ireland.
If you joined all the Fig Rolls purchased in Ireland in one year back to back they would measure the distance to the moon and back... twice!!!
For all you health conscious consumers out there Fig Rolls are 92% fat free and only 60 calories per biscuit!
Innovation & Design
Innovation of the Fig Rolls range has been key to the success of the brand, and with it's success comes the responsibility to advance innovation in the category »
As market leader, Fig Rolls currently has a 85% share of the Rolls market in Ireland and with this leadership position comes the responsibility to advance innovation in the category. The driving force behind all Fig Rolls innovation and product development is the central objective of responding to consumer needs and proactively providing Irish consumers with relevant, high quality, convenient product offerings.
The most recent innovation to the Fig Rolls brand was the launch of Fig Rolls Pouch Bag. The Pouch Bag format contains 8 portion packs with 2 Fig Rolls biscuits in each, providing consumers with a healthy, convenient and on-the-go treat to suit the demands of today’s hectic lifestyles
The full Fig Rolls range was redesigned in 2009. The latest design retains the key elements that are immediately synonymous with the Fig Rolls brand. The design gives a contemporary look and feel to the much loved range, as well as offering greater impact in store.
Image Gallery
Take a trip down memory lane, view our classic Fig Rolls packaging design material »
Take a trip down memory lane, view our classic Fig Rolls packaging design material. Click images to enlarge.
