Assortments
Jacob’s is the number one brand in the Irish market for assorted biscuits. Traditionally seen as seasonal offerings for Christmas time, Jacob's offers an eclectic mix of assorted biscuits, which cover various eating occasions.
The Jacob's brands most synonymous with this sector of the biscuit market are the classic family favourites Jacob's Afternoon Tea, Jacob’s USA and Jacob’s Elite.
Range
View the complete Assortments range here »
The full range includes
- Jacob's Afternoon Tea 1kg
- Jacob's USA 1kg
- Jacob’s Elite Chocolate Kimberley 660g
- Jacob’s Elite Chocolate Kimberley 462g – a convenient drum-shaped caddy
- Jacob’s Elite Pleasures Selection 483g – a convenient drum-shaped caddy, containing a mixture of Chocolate Kimberley, Chocolate Tea Cakes and Chocolate Dreams
- Jacob’s Elite Chocolate Collection 700g
- Jacob’s Kimberley 975g tub
- Jacob’s Mikado 750g tub
- Jacob’s Coconut Cream 640g tub
- Jacob’s Chocolate Mallows 400g
- Jacob’s Biscuits for Cheese 450g
The product selection in Jacob’s Afternoon Tea consists of 12 different biscuits, all but 2 of which are chocolate-covered.
Jacob’s USA has been a staple in Irish cupboards since 1918; its name originated from the time America joined the Great War and an influx of American troops came to Europe. Wanting to be associated with the social enthusiasm felt toward these new arrivals, USA seemed an appropriate name for the product range. The product selection consists of 14 biscuits, half of which are chocolate covered and the rest of which are plain or cream biscuits.
Advertising through the ages.
Assortments range has enjoyed success on both TV and Radio with many memorable advertising campaigns. Click here to take a look at some great past campaigns »
TV Advertising:
