Traditional Biscuits
Advertising through the ages
When Irish people remember classic advertising moments in history, Jacob's is often the first brand they recall. And no more so than the memorable and much-loved 'Jacob's bakes the biscuit' television campaign of the 1980s. With its popular jingle and classic biscuit shots, the campaign highlighted the strong baking traditions and superior quality guarantee of the Jacob's family. To relive one of the classic moments in Irish television advertising, use the links below.
Jacob’s strongly supports it's Traditional Sweet range and one of our most popular traditional sweet lines, Goldgrain is also featured in the new Jacob's Masterbrand Advertising Campaign. The Ad shows a young man dunking his Goldgrain biscuit in a cup a tea and shows that even a century later, Goldgrain biscuits are still enjoyed as much as ever.