Jacob’s Oat Crumbles

Jacob’s Oat Crumbles were launched in 2005 and have been a major success with consumers. At launch, the range consisted of two fantastic varieties, Chocolate & Pecan and Chocolate & Raspberry. We have since added a third variety of Chocolate & Caramel. Oat Crumbles are crunchy oaty biscuits created in a hand made style to give an oaty wholesome eat. They are half coated in delicious milk chocolate. We can confirm that as the pack claims… they are indeed Yummy! The addition of Jacob’s Oat Crumbles to the half-coated sector has contributed significantly to the growth of this segment. Due to the success of the half-coated Oat Crumbles range, two new variants, Raspberry Oat Crumbles & Pecan Oat Crumbles were recently added to the plain sweet category. These are the same delicious crunchy oaty biscuits with raspberry & pecan inclusions but without the chocolate for a healthier treat.

 

Oat Crumbles are also featured in the new Jacob’s Masterbrand Advertising Campaign. The ad shows the wonderful crumbliness of the biscuits and no matter how they are eaten, Oat Crumbles deliver a delicious wholesome oaty taste and are a sumptuous treat.