Jacob's Fig Rolls

Innovation

As market leader, Jacobs is committed to developing and implementing an innovative and commercially sound new product development pipeline for its entire range of brands. Fig Rolls currently owns 90% share of the Rolls market in Ireland and with this leadership position comes the responsibility to advance innovation in the category. The driving force behind all Fig Rolls innovation and product development is the central objective of responding to consumer needs and proactively providing Irish consumers with relevant, high quality, convenient product offerings.

 

The most recent innovation to the Fig Rolls brand portfolio was the launch of Fig Rolls Bar. The Bar format provides Fig Roll consumers with a healthy, convenient and on the go treat to suit the demands of today’s hectic lifestyles.

 

 

Design

The full range was redesigned in 2004. The new design retains the key elements that are immediately synonymous with the Fig Rolls brand. The new design both modernises the range, as well as offering greater impact in store.