Jacob's Elite

Innovation

As market leader Jacob's is committed to driving innovation within the biscuit market. Key to all innovation under the Elite brand is the focus on indulgent textures and combination of flavours to satisfy consumers needs and tastes.

 

Launched in late 2005, the newest addition to the Elite range are Elite Chocolate Treats. These indulgent biscuits consist of a chocolate flavoured mousse covered in chocolate sprinkles. A true chocoholics delight!

 

In 2004 Jacob’s Elite Jelly Stars and Chocolate Charms were launched. These fully coated chocolate products have captured the attention and loyalty of consumers and continue to lead the way in offering innovative tastes to satisfy our most important consumers.

 

 

Design

The entire Elite range was redesigned in 2004, the new design is consistent with the premium positioning of the range, with strong purple cues to communicate strong chocolate images.