Jacob's Elite
Advertising
The new Elite ad, incorporating the tagline "Some Kind of Wonderful", was aired in 2006. The ad features amusing scenes of people’s behaviour being affected when they are overcome with desire for an indulgent Elite biscuit.
Elite at Christmas
For Irish consumers, Christmas would not be Christmas without a tin of Jacob's biscuits. The Elite range consists of Chocolate Kimberley, as well as the Elite Chocolate Collection, a delicious selection of chocolate biscuits including the popular Jelly Stars biscuit. These delicious offerings add a special touch to all Christmas celebrations.