Confectionery

Silvermints Advertising

Silvermints, the classic 'melt in the mouth' mint, is certainly one of Ireland’s best-loved confectionery brands. Traditionally sold in the foil packed tube, in 2005 the 'melt in the mouth' mint was launched in a 'mini' format, which has the same great taste and crumbling texture and works perfectly as a breath freshener.

 

The 'mini' Silvermints are packed in 12's in an eye-catching, compact tin with resealable flip-top lid, making it ideal for slipping into a pocket or handbag. The stylish shape and design is sure to appeal to a younger audience. This new mini format has proved a huge hit with consumers. 2006 also saw the introduction of Mini Silvermints Sugar Free, which is a particularly exciting development for the brand.

 

 

 

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