Chef
Chef Advertising / Marketing Support 2008
The Chef brand underwent a re-vamp in 2007. New packaging went on shelf and new 10” and 30” TV adverts were made. The re-launch has been very successful and has been well received by consumers..
In March 2008, Chef were the main sponsors of the Des Bishop show In the Name of the Fada on RTE 1.
Recently Chef has undertaken an extensive sampling campaign with colleges / universities to find the Chef Lookalike. For more information on the attached visit www.cheflookalike.ie
The Chef brand has received heavy advertising and above the line investment in 2008 and will continue to be supported in 2009 and beyond.

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