Chef
The Chef brand can be traced back to 1921 when Willwoods started making sauces and vinegar for the Irish market and since then has been a much loved favourite with Irish Householders.
In particular, consumers identify with the Chef's head, the blue packaging of Chef products and the unique taste profiles of the Chef recipes. Chef has a special place in the hearts of Irish consumers as it's a brand, which consumers recognise from their childhood and as adults continue to enjoy with their own children.
Since then the range has been expanded substantially to include:
- Chef Ketchup
- Chef Brown Sauce
- Chef BBQ Sauce
- Chef Beetroot
- Chef Pickles
- Chef Salad Dressings
The Chef brand is the second biggest brand within the Table Sauces market and is the brand leader in many segments of this market. Very few brands can compete in so many areas of a market but Chef's reputation for high quality, reliable & great tasting products allow it to do so.
- 140g of pure whole tomatoes are used to make 100g of Chef Tomato Ketchup
- Tomato Ketchup is an excellent source of Lycopene, which is an excellent anti-oxidant
- Chef Brown Sauce starred with Colin Farrell in the blockbuster movie "Intermission" Chef Brown Sauce was added to tea and declared "De-lish" By Farrell and his friends
- Vinegar is an excellent stain remover particularly for tea stains
