Jacobs Assortments
Jacobs is the number one biscuit manufacturer on the Irish Market for assorted biscuits. Traditionally seen as seasonal offerings, Jacob's offers an eclectic mix of assorted biscuits, which cover various eating occasions. The Jacob's brands most synonymous with this sector of the biscuit market are the classic family favourites Jacob's Afternoon Tea & USA.
Full Range includes
| Jacobs Elite Chocolate Kimberley |
| Jacobs Elite The Chocolate Collection 700g & 500g |
| Jacob's Afternoon Tea |
| Jacob's USA |
| Jacob's Teatime |
Luxury Segment
The Elite Chocolate Kimberley biscuit tin is synonymous with the Christmas season. Another fully coated chocolate favourite in the range is the "The Elite Chocolate Collection", the epitome of indulgence at the luxury end of the assortment market. Available in two formats, 500g and 700g, packaging design has been redesigned to reflect quality and indulgence.
Jacob's Elite Chocolate Collection is a luxury product offering of assorted sweet biscuits coated in layers of smooth milk chocolate. Traditionally advertised in the weeks preceding Christmas the brand is positioned under the aptly titled tagline "Jacob's Elite. Shameless Indulgence".
Special Biscuit Assortments
"Afternoon Tea" leads the way in presenting elegant, high quality biscuits. Currently the #1 selling assortment in the Irish marketplace, Afternoon Tea is a firm Irish family favourite. The brand's continued success has led to the introduction in 2004 of a convenient 400g flow wrap pack.
Standard Biscuit Assortments
"USA" has been a stable in cupboards throughout the country since 1918, and its name originated from the time America joined the Great War and an influx of American troops came to Europe. Wanting to be associated with the social enthusiasm felt toward these new arrivals from the United States of America. USA seemed an appropriate name for the product range. USA is an assorted array of plain sweet and cream biscuits. A new vibrant design conveys the quality and variety of the range. Jacob's USA is now available all year round in a smaller convenience 400g flow wrap pack.
Economy Biscuit Assortments
Jacob's Teatime is a mix of assorted favourites in a 1kg carton that represents a signature of quality and value for money.